5 Marketing Tips for the Self-Employed*

by Nikki LLL Blog, January 24, 2021

When you first set up a new business your main aim will be to create interest and attract customers. You may be offering the best product or service on the market, but if no one knows you exist then sadly your business will never make it off the ground. Below are some helpful tips to consider if you're going into business on your own. 

Marketing Tips For The Self Employed Lovelaughslipstick Blog

Perfect Your Website 

Potential customers will use your website to gauge the quality of the product or services they could expect from your business. A professional, user friendly webpage will give your clients peace of mind whilst allowing them to explore the services you have to offer. If you don’t have the expertise to create a web page yourself, a marketing agency will be able to help make sure your website looks professional and successfully achieves your business aims. 

Use Social Media 

Social media is a fantastic tool to advertise your business. It is free to use and enables you to reach a vast pool of potential clients. You will be able to publish posts which appeal to your target audience and showcase your products and services, ultimately leading people to visit your website. 

Giveaway Merchandise 

Branded merchandise is a great marketing tool for your company, and worth the initial investment to increase brand awareness. Everyone loves to receive something for free, creating a positive connotation in the minds of the people who are gifted with promotional merchandise, and meaning they may be more likely to opt for your business over a competitor. 

Pay For Ads 

Paying for ads on Google will increase your visibility to prospective clients as they ensure you will feature on the Google Search Engine Results Page following searches linked to your business. You may need some assistance from a digital agency to achieve this, though ultimately it will be worth the investment. 

Use Your Network 

If you’re just starting out in business, face to face network marketing can be a great way to build relationships with potential clients. Trade shows and conferences will allow clients to see the face behind the business and also give you the opportunity to connect with other small business owners, enabling you to share a client base and advertise on one another’s platforms.

What tips would you give someone who's just gone self-employed, or kickstarted their own business?

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*Collaborative post. For more information on what this means, please see my Disclaimer

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