Monday, 1 May 2017

So...? | NEW Scents for Summer and #GIVEAWAY*


Contrary to popular belief, it's actually Spring / Summer - a time of sun, longer evenings, days in the beer garden and holidays. It's my favourite time of the year, my best bae and the season I look forward to the most! I can't wait to spend my time making new memories and enjoying the sunshine with friends; for fun times I can look back on fondly in years to come [or just to remember during the Winter when I'm cold and cranky AF.]

One thing I really love when getting a bit nostalgic, is how spritzing a perfume can transport you back in time. There's certain scents which I'll forever associate with places, people, memories and phases of my life - that fruity perfume I wore on my first holiday abroad, that musky scent my friend and I used to wear out during wintery nights out and that sweet, floral fragrance I wore working in one of my favourite job roles for a year. Do you have a perfume or a signature scent like this?

It's mad how the brain can associate fragrances with memories, but I love it. And this year, I want to make new memories and try some new scents to associate with them - which is why I'm so excited about So...?'s new range of perfumes winging their way into my life.



So...? have really grown and evolved as a brand over the past couple of years. Although I've always loved their perfumes and worn them since I was an [angst ridden] teenager, their bottled perfume was all I ever really knew them for. But in the past couple of years, they've started branching out into some amazing new ranges which I cannot recommend enough. Their amazing collections of Body Mists [see here and here for more deets on the two collections] have become a firm favourite of mine with their low price tags, gorgeous packaging and long lasting fragrance. And these all new perfumes from So...? are set to become my latest obsession. 

Lovelaughslipstick blog - Review and giveaway of So Fragrance's NEW So...? The Collection Perfume Range

Lovelaughslipstick blog - Review and giveaway of So Fragrance's NEW So...? The Collection Perfume Range

Fragrance meets fashion with So...?'s latest collection; creating an elegant selection of standout scents. Taking inspiration from the catwalk, these all new fashion fragrances from So...? The Collection encourage you to unleash your style. And I mean, can we just talk about the packaging for a minute? These modern, updated bottles are GORGEOUS and sure to take centre stage on any dressing table. I was blown away when I first opened mine - they're each so unique and super sophisticated.

Each of these 30ml Eau de Parfum bottles costs just £6.99 and can be picked up in your local Superdrug store [but will soon be available in Boots too.] They've got sexy new branding and gorgeous new scents - but one thing that hasn't changed is the fantastic value for money I've always loved So...? for.

So...? Dark Romance

So...? Dark Romance

So...? Dark Romance*

Dark Romance is my favourite perfume from the collection - I've worn it everyday since it arrived in my life and I love it. It's a rich, deep musky smell that's packed with mystery and sass [a little like myself] and would perfectly complement a bit of lace or that sultry LBD you pull out for date night. And dark vampy lips, obv. Masochist by Jeffree Star is a great shout to style with it.

So...? Dark Romance

So...? Dark Romance

Dark Romance boasts a rich blend of bergamot, pink pepper and dark praline; giving the scent mysterious, vampy base notes. The fragrance's flirty, powdery heart releases accords of violet and vanilla into the air for a sprinkling of sass - for a perfume that's as romantic as it is mysterious.

So...? Sheer Illusion

So...? Sheer Illusion

So...? Sheer Illusion*

Sheer Illusion is a classic, feminine fragrance. It instantly transports me back to weddings, summer drinks with the girls and the scents of beauty stores I've meandered in and out of on holiday. It's pretty addictive and a scent that gets progressively sweeter the longer you wear it - I can't stop sniffing it! It's also the bottle with the packaging I love the most - it's so lux and silky.

So...? Sheer Illusion

So...? Sheer Illusion

I'd team this fragrance with pretty lace dresses, florals and sheer fabrics; for a truly Summery feel. And a good old nude lip, such as Mac's Brave. A delicate fragrance with a sensual blend of mandarin and bergamot, which opens up to reveal a floral heart of rose and jasmine; all set against a creamy sandalwood base.

I Am So...?

I Am So...?

I am So...?*

I am So...? is a pretty fresh, sharp fragrance; a lot more zesty than the other two perfumes in the range. It's more fruity than floral I'd say, and makes for a fab summery scent. It's pretty versatile and could be worn day or night - I've been wearing it to work some days for a #girlboss kinda vibe, but I'd also wear it for nights out with the girls, teamed with a bold statement lip like Jeffree Star's Prom Night.

This Eau de Parfum  boasts fresh notes of fruity mandarin and zingy orange blossom, complemented by subtle notes of cashmere wood. Its a vibrant and self-assured perfume, which truly encourages you to #UnleashYourStyle

I Am So...?

I Am So...?

Wanna try the new range for yourself? Well you can - I'm giving it away to one lucky reader! All you need to do to be in with a chance of smelling this good all SS17 is to head over to my Twitter, make sure you're following me and So..?, retweet my pinned tweet and leave a comment tagging your BFF and telling me what your must have fashion staple is for #SS17. Full terms and conditions are below - but it's literally as simple as that. Good luck guys!

Lovelaughslipstick blog - Review and giveaway of So Fragrance's NEW So...? The Collection Perfume Range

Terms and Conditions

1. No purchase necessary
2. The Contest is open to candidates aged thirteen years of age and over (13+) who are legal residents of the UK excluding employees of Incos Ltd. (the “Sponsor”), their affiliates, licensees, agents and members of their respective immediate families and anyone professionally associated with the administration of this promotion.
3. CONTEST PERIOD. All eligible entries have to be submitted between the 1st of May 2017 and the 8th May 2017. Only one entry per person. Multiple entries will not be counted and will be cancelled.
4. Incos Ltd. or its distributors do not accept any responsibility for late or lost, ineligible or incomplete entries
5. WINNERS: One winner will be chosen at random by LoveLaughsLipstick and contacted by @love_lippy by private message on Twitter within 48 hours of the contest closing. The winner will be selected using a random entry generator.
6. PRIZE DETAILS: The winner will receive One (1) So…? Sheer Illusion, One (1) So…? Dark Romance and One (1) I Am So…?. The prize is worth a retail value of approximately £20.97
7. Prizes must be taken as stated and cannot be deferred although Incos Limited reserve the right to change the prizes in the event of unforeseen circumstances to the same value or higher. There will be no cash alternative.
8. CANCELLATION AND AMENDMENT: The Sponsor reserves the right to amend or cancel this Contest at any time.
9. SOCIAL MEDIA: The promotion is in no way sponsored, endorsed or administered by, or associated with, Instagram or Twitter. By participating in this contest, you agree to a complete release of liability of Instagram and Twitter, who is not affiliated with this promotion. You understand that you are providing your information to the Contest Sponsor and not to Instagram or Twitter.
10. Entrants and parents and/or legal guardians of Entrants under the age of 18 years old will be deemed to have accepted the official Terms and Conditions (the “Rules”) and to agree to be bound by them.
11. The Promoter is Incos, Congress House, Lyon Road, Harrow, HA1 2EN, UK


Do you have a statement scent, or a particular perfume which reminds you of memories past? Have you tried the new So...? perfumes yet?

*This post contains items I was gifted for the purpose of review, but as ever; all opinions are 100% legit and my own
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